Be Captivated Creating the Leica Captivate Experience

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Innovation is saying ‘no’ to 1,000 things. –Steve Jobs

When the developers of the newLeica Captivate Experience开始收集客户反馈，以创建测量软件和硬件的下一代，他们将这一著名的报价保留在创建过程中。这种全合作解决方案的形成，包括引人入胜的软件，世界上第一个自学习的总站以及多个跨性别者以及新的控制器和平板电脑，以及Leica Geosystems客户服务的可信赖服务，是他们的注意力的直接结果。亚博5分钟快三

赶上电台计划总监David Dixon和野外控制器和软件计划总监Alastair Green，他们有目的地忽略了他们如何忽略1,000个良好的功能，他们本可以包括并专注于最需要的东西和对专业人员的重视。

1. What is the Leica Captivate Experience?

绿色：简而言之，这是使用Leica Geosystems在测量技术中的最新发展方面令人愉快且完全免疫的客户体验。当我们研究这个新解决方案时，我们确定了对客户最重要的三个领域：

1)创建一个独特的用户体验
从基本技能级别到需要执行高科技任务的专家，新软件的用户界面都可以享用。例如，我们想要一种独特而令人兴奋的方式来选择使用该作业和应用程序。借助Carousel和App Carousel中的缩略图图像，我们实现了这一点 - 至少，到目前为止，我们已经收到了非常积极的反馈。

2) Place 3D at the heart of the concept
遵循3D所有内容，无处不在的3D愿景，其中所有项目中的所有信息都是所有项目中的所有信息，并且在任何应用程序中的整个软件中，数据都简单而完全地变成了现实，可行的3D模型。通过将测量点的覆盖，3D模型和点云合并为单个视图，用户现在可以在屏幕上操纵显示器以精确创建和检查任何工作场所。

3) Improve the basics
Truly listening to our customers about what they do, how they work, what they like and what they don’t like in former software, we simplified usability with familiar touch technology and easy-to-use apps. Our customers often work all day on similar tasks, such as feature coding, linework, and staking points and lines. Keeping these fundamental elements of their jobs easy and enjoyable is very important for a positive customer experience. So intuitive is this experience, the customer already knows how to use the software before ever having to formally learn it.

2. What makes up the Leica Captivate Experience?

Dixon: Focusing on the complete customer experience, we needed to look at all components of our solution. We began with the software, which is at the centre of our users’ experience with our solution. Leica Captivate was developed with immersive technology to bring about a new experience. The new field software requires a new generation of field controllers and tablets. That is why we developed the Leica CS20 field controller and Leica CS35 field tablet. With their large displays and high performance, they provide the perfect platform for Leica Captivate. We also thought about the user experience on the total station. The best user experience when working robotically is when you forget the total station is there! To do this, we needed to develop a completely new generation of total stations and MultiStation. TheLeica Nova MS60，这Nova TS60和Viva TS16are the world’s first self-learning MultiStation and total stations, which thanks to ATRplus, automatically learn about the environment around them and adjust accordingly to provide dominant performance. Our focus on the customer experience also runs to our GNSS offering. Thanks to Leica Captivate and the new range of field controllers and field tablets, we have a completely new GNSS offering combining the unlimited performance with an enjoyable experience.

Green: The Leica Captivate Experience goes even beyond the core elements of engaging software, precise hardware and trusted services. This concept is putting the customer experience in the centre and building out from there. We first developed this revolutionary software for the customer and that drove the hardware activities, but the whole Leica Captivate Experience is the impression the customer forms from working with us from the initial contact with a sales representative all the way through to maintaining the equipment in the field – it’s everything. With this launch, we’re re-focusing our efforts to ensure the customer has an overall enjoyable experience with our entire company, not just the products. Our aim is that the Leica Captivate Experience significantly increases the customer’s overall perception of Leica Geosystems.

3. How does this launch change how customers perceive Leica Geosystems?

迪克森（Dixon）：客户信任我们通过完整的最高质量仪器解决方案解决问题，但他们不一定会认为我们创造了激动人心的东西。有了Leica Caintivate的经验，我相信客户也将开始看到我们“吸引”他们的能力。

Green: More than ever we’ve listened to what consumers actually want. In our trials, we’ve even been told by our regional sales people just how much we’ve delivered on what the customers asked for exactly. They were literally saying “Wow!” in our product introductions. Our customers are first and foremost professionals – proud of their skills and committed to delivering reliable results. They take their work seriously and have the highest expectations of solutions that promise to solve their biggest problems. With the Leica Captivate Experience, I believe we’re even exceeding those expectations.

4.您是如何确定对Leica Caintivate经验的需求的？

迪克森:很长一段时间在测绘学的行业,we have solely focused on just solving the problems of the customer. With this launch, we wanted to do more. Our goal here is to deliver maximum customer satisfaction while meeting the need for accurate and precise measurements.

We live in the mobile, digital era where our lives are completely integrated with technology. Wherever you look today, smartphones and tablets with easy-to-use apps are in constant use. Our customers use these devices in their personal lives, and now they expect this technology to be available when it comes to their professional instruments. They also expect Leica Geosystems to deliver them innovation. With this in mind, we know the time is right for Leica Captivate.

5. Where do you foresee Leica Captivate Experience taking the geomatics industry?

Dixon: Leica Captivate is changing everything. Anything that doesn’t combine an enjoyable customer experience with the rest of the package of accuracy, precision and high performance is going to be left behind. The new generation carries our industry into a more customer-experience focus rather than a purely customer-needs focus.

Green: Leica Captivate has set a new standard not only in field software but in the overall customer experience. From now on, measurement professionals will not only expect the geomatics industry to have the most advanced technologies but for them to also be intuitively simple and seamlessly integrate into their workflows. Where across the industry software menus were once basically the same or very similar, we have now stepped it up to the next level.

David Dixon是Leica Geosystems Geomatics部门的业务总监，他负责监督Total Station Portfolio的产品管理。自2001年以来，他就一直在公司工作，并拥有RMIT的应用科学学士学位（测量）和ESSEC和MANNHEIM大学的MBA学士学位。

迪克森
David Dixon