被迷住了创造Leica迷人的体验

人们认为焦点意味着对您必须关注的事情说“是”。但这根本不是什么意思。这意味着对其他一百个好主意说不。您必须仔细选择。创新对1000件事说“不”。- 稳定工作

When the developers of the newLeica Caintivate经验began gathering customer feedback to create the next generation in measuring software and hardware, they kept this famous quote central to their creation process. The formation of this all-encompassing solution, including engaging software, the world’s first self-learning total stations and MultiStation along with a new controller and tablet, and the trusted service of Leica Geosystems’ customer care, is the direct result of their concentration.

Catching up with David Dixon, total station program director, and Alastair Green, field controller and software program director, they shared just how they purposely ignored 1,000 good features they could have included and focused on what was most needed and valued for the professional.

1.狮子般的迷人经历是什么？

Green: To put it simply, it’s an enjoyable and fully-immersive customer experience in using Leica Geosystems’ latest developments in measurement technology. When we were researching this new solution, we identified three areas that were the most important for customers:

1) Create a unique user experience
From basic skill level to experts who need to perform highly-technical tasks, the user interface of the new software was made for enjoyment. For example, we wanted a unique and exciting way to select the job and app to be used. With the thumbnail images in the job carousel and the app carousel we achieved this – or at least, we have so far received very positive feedback.

2) Place 3D at the heart of the concept
Following the 3D Everything, 3D Everywhere vision, where everything is all information in all the projects and everywhere is throughout the entire software in any application, data is simply and completely turned into realistic, workable 3D models. With the ability to merge the overlay of measured points, 3D models and point clouds into a single view, users can now manipulate onscreen displays to exactly create and check any worksite.

3）改善基础知识
Truly listening to our customers about what they do, how they work, what they like and what they don’t like in former software, we simplified usability with familiar touch technology and easy-to-use apps. Our customers often work all day on similar tasks, such as feature coding, linework, and staking points and lines. Keeping these fundamental elements of their jobs easy and enjoyable is very important for a positive customer experience. So intuitive is this experience, the customer already knows how to use the software before ever having to formally learn it.

2.是什么构成了Leica Caintivate的体验？

Dixon：专注于完整的客户体验，我们需要查看解决方案的所有组件。我们从该软件开始，该软件是用户在解决方案方面经验的中心。Leica Captivate是通过沉浸式技术开发的，可以带来新的体验。新的现场软件需要新一代的现场控制器和平板电脑。这就是为什么我们开发了Leica CS20场控制器和Leica CS35现场片剂的原因。凭借其大型展示和高性能，它们为Leica Captivate提供了理想的平台。我们还考虑了总站上的用户体验。机器人工作时的最佳用户体验是，当您忘记总站就在那里时！为此，我们需要开发全新的总站和多站。亚博5分钟快三这Leica Nova MS60,Nova TS60and theViva TS16are the world’s first self-learning MultiStation and total stations, which thanks to ATRplus, automatically learn about the environment around them and adjust accordingly to provide dominant performance. Our focus on the customer experience also runs to our GNSS offering. Thanks to Leica Captivate and the new range of field controllers and field tablets, we have a completely new GNSS offering combining the unlimited performance with an enjoyable experience.

Green: The Leica Captivate Experience goes even beyond the core elements of engaging software, precise hardware and trusted services. This concept is putting the customer experience in the centre and building out from there. We first developed this revolutionary software for the customer and that drove the hardware activities, but the whole Leica Captivate Experience is the impression the customer forms from working with us from the initial contact with a sales representative all the way through to maintaining the equipment in the field – it’s everything. With this launch, we’re re-focusing our efforts to ensure the customer has an overall enjoyable experience with our entire company, not just the products. Our aim is that the Leica Captivate Experience significantly increases the customer’s overall perception of Leica Geosystems.

3.此发射如何改变客户对Leica Geosystems的看法？

迪克森:Customers trust us for solving their problems with complete solutions of highest-quality instruments, but they don’t necessarily think of us as creating something thrilling. With the Leica Captivate Experience, I believe customers will also begin to see our ability to ‘Captivate’ them.

格林:我们听什么用户产品比以往任何时候都更mers actually want. In our trials, we’ve even been told by our regional sales people just how much we’ve delivered on what the customers asked for exactly. They were literally saying “Wow!” in our product introductions. Our customers are first and foremost professionals – proud of their skills and committed to delivering reliable results. They take their work seriously and have the highest expectations of solutions that promise to solve their biggest problems. With the Leica Captivate Experience, I believe we’re even exceeding those expectations.

4. How did you identify the need for the Leica Captivate Experience?

迪克森:For a long time in the geomatics industry, we have solely focused on just solving the problems of the customer. With this launch, we wanted to do more. Our goal here is to deliver maximum customer satisfaction while meeting the need for accurate and precise measurements.

我们生活在移动，数字时代，我们的生活与技术完全融合在一起。无论您今天看的地方，都可以不断使用带有易于使用的应用程序的智能手机和平板电脑。我们的客户在个人生活中使用这些设备，现在他们希望在专业工具方面可用这项技术。他们还希望Leica Geosystems为他们提供创新。考虑到这一点，我们知道Leica Captivate的时间是正确的。

5.您在哪里预见了地理工业的莱卡（Leica）迷人的经验？

迪克森:Leica Captivate is changing everything. Anything that doesn’t combine an enjoyable customer experience with the rest of the package of accuracy, precision and high performance is going to be left behind. The new generation carries our industry into a more customer-experience focus rather than a purely customer-needs focus.

绿色：Leica Captivate不仅在现场软件中设定了新标准，而且在整体客户体验中设定了新标准。从现在开始，测量专业人员不仅希望地球行业拥有最先进的技术，而且还可以直观地简单地将其无缝整合到他们的工作流程中。整个行业软件菜单曾经是基本相同或非常相似的地方，我们现在已将其提升到一个新的水平。

David Dixon is a business director within the Leica Geosystems Geomatics Division where he oversees the product management of the total station portfolio. He has been with the company since 2001 and holds a Bachelor of Applied Science (Surveying) from RMIT and a MBA from ESSEC and University of Mannheim.

David Dixon

阿拉斯泰尔·格林（Alastair Green）is a business director within the Leica Geosystems Geomatics Division where he oversees the product management of field software and field controllers. He has been with the company since 1997 and holds a Master of Geodesy and Engineering Surveying from the University of Nottingham.

阿拉斯泰尔·格林（Alastair Green）